There are many reasons as to why a business may want to create a commercial. This could either involve clearing their reputation, increasing their sales or even introducing a new product in the market. The corporate narrator chosen plays a role in the impact created by the advertisement. The following are guidelines for choosing a good professional.
You need to determine the right emotions you want for your brand. This will mostly depend on what you are selling and who you are selling to. For instance, items sold to young children will have different emotions from the ones targeting serious business people. Different voice over professionals specialize in different areas, and you need to know the ones that will represent the right emotions for your brand.
Sometimes it is good to specify the gender you want to deal with. Some businesses deal with a specific gender, and this should be matched with their advertisements as well. It will be very odd to have a commercial for female items being done by a man. Most females will not relate to it, and it is likely to fail. If everyone can use your products, you can use any gender to advertise.
You also need to decide on the language and whether an accent is needed. If this is an international brand, you can choose the language that is used in most of the countries where your products are available. If it is targeting a certain geographical region, there is a need to look for someone who can speak their native language with their accent as well.
The type of video or animation you have made will also be used to choose a good voice over expert. Some are very good at making professional presentations while others are good at storytelling. The nature of the video will hence determine if you will look for someone with the skills of a presenter or a storyteller.
The next thing will be to look for the previous work that the person has done. You must know if they can work well with your brand and you can use their previous work to gauge how good they are. If you are getting a professional from an agency, it is important to know the kind of companies they have served before. If they have served reputable companies, then their work is good.
After the sampling, you will be in a position to shortlist a few individuals you feel are the best. You cannot make the final decision on your own. Involve your marketing team, your employees and even some members of the target group. Let the candidates do a sample for your work and have all these groups listen to them and make their remarks first.
The last thing will be to perfect things with the person you have chosen. Listen to him over and over again and note some of the areas that need to be improved. Focus on the pitch, expressions and even the accent. Ensure that before you can release the advert to the members of the public, you may be contented with everything in it.
You need to determine the right emotions you want for your brand. This will mostly depend on what you are selling and who you are selling to. For instance, items sold to young children will have different emotions from the ones targeting serious business people. Different voice over professionals specialize in different areas, and you need to know the ones that will represent the right emotions for your brand.
Sometimes it is good to specify the gender you want to deal with. Some businesses deal with a specific gender, and this should be matched with their advertisements as well. It will be very odd to have a commercial for female items being done by a man. Most females will not relate to it, and it is likely to fail. If everyone can use your products, you can use any gender to advertise.
You also need to decide on the language and whether an accent is needed. If this is an international brand, you can choose the language that is used in most of the countries where your products are available. If it is targeting a certain geographical region, there is a need to look for someone who can speak their native language with their accent as well.
The type of video or animation you have made will also be used to choose a good voice over expert. Some are very good at making professional presentations while others are good at storytelling. The nature of the video will hence determine if you will look for someone with the skills of a presenter or a storyteller.
The next thing will be to look for the previous work that the person has done. You must know if they can work well with your brand and you can use their previous work to gauge how good they are. If you are getting a professional from an agency, it is important to know the kind of companies they have served before. If they have served reputable companies, then their work is good.
After the sampling, you will be in a position to shortlist a few individuals you feel are the best. You cannot make the final decision on your own. Involve your marketing team, your employees and even some members of the target group. Let the candidates do a sample for your work and have all these groups listen to them and make their remarks first.
The last thing will be to perfect things with the person you have chosen. Listen to him over and over again and note some of the areas that need to be improved. Focus on the pitch, expressions and even the accent. Ensure that before you can release the advert to the members of the public, you may be contented with everything in it.
About the Author:
Find the best corporate narrator for your creative and commercial projects by touring our web pages today. To access our narration demo and know more about our available accents, use the links at http://www.voicebysamueljr.com/category/my-services right now.
ليست هناك تعليقات:
إرسال تعليق